What is a Social Network Essay Example | Topics and Well Written Essays - 250 words - 2

What is a Social Network - Essay Example Within the healthcare sector, the social media has been effective in the creation of relationships like patient-physician engagement, physician-physician collaboration and has also been a marketing tool for the healthcare institutions (Thielst, 2010). Despite the very many advantages that healthcare institutions have gained from social media usage, there are also some negative elements which are associated with the dependence on this form of communication. The utilization of social media exposes the organization to various threats within the context of IT. The lack of control for the communication makes the information being conveyed to be risky as the source cannot be clearly ascertained and malicious attacks can also be undertaken through the social media. It has, therefore, become important for the healthcare institution to implement strong policies on social media use. Adherence to these policies by the healthcare professionals remains important because it minimizes the risk which the social media exposes the organization (Banerjee, 2015). For healthcare professionals, these policies become the guidelines that could be relied upon the eliminating the legal risk associated with social media threats within the healthcare sector. This enables the professional to maintain their professionalism within the working  environment.